Liza is 2x Founder, Growth Marketer & Community Builder with DTC & Sustainable Brands. A growth marketer by trade, she is passionate about doing “unscalable” things: community building, organic social, retention, brand marketing, and partnerships. See her full experience right here.
In March 2020 Liza co-founded Brightly.eco, the #1 voice in sustainability for millennial and Gen Z women. Brightly is a media platform that features content, community, and brand recommendations that ignite change via conscious consumerism. Brightly reaches an audience of 1.5M+ changemakers every day through their website, social media, and podcast (and ended up at the top 150 podcasts in the US just after 10 episodes!) Brightly has experienced massive growth since graduating from Snap Inc's Yellow Accelerator program in May 2020 and went on to raise almost $2mln to scale its mission and operations.
Previously, Liza co-founded GlobeIn, a fair trade subscription box company. Through her work, GlobeIn has invested more than $3.5 million in fair wages into artisan communities over the last three years alone.
Liza was recruited from her native Russia to swim at the college level for Old Dominion University, where she began her social impact work before graduating. She went on to found the first online community for social entrepreneurs in Russia before joining the GlobeIn team as co-founder.
She has a tenacity of spirit and a notable mix of strength and empathy that have made her a rising star in the social good space, leading her to speak at such industry events as the groundbreaking 2018 Direct Brands Summit, among others. Both her personal journey and her professional work make her an inspiring founder to watch.